Brand Overview
Saks Global is a leading luxury fashion retailer with a rich history dating back to 1867. Founded by Andrew Saks and Isidor Saks in New York City, the company has evolved from a modest hat shop into a global powerhouse in the fashion industry.
Saks Global, renowned for its luxurious offerings, has embarked on a transformative journey. Its recent merger with Neiman Marcus, a fellow retail icon, has created a formidable force in the fashion industry. The merger has not only expanded Saks Global’s reach but also solidified its position as a leading destination for discerning shoppers seeking exceptional quality and unparalleled style.
Saks Global’s brand identity is synonymous with luxury, sophistication, and impeccable style. The company prides itself on offering an unparalleled selection of designer clothing, accessories, and home goods from the world’s top brands. Saks Global’s stores are known for their elegant ambiance, personalized service, and exclusive shopping experiences.
Target Audience
Saks Global’s target audience consists of affluent and discerning individuals who seek the finest in luxury fashion. The company’s customer demographics include:
- High-income earners
- Fashion-forward individuals
- Individuals with a strong appreciation for luxury and style
- Individuals who value personalized shopping experiences
Product Assortment
Saks Global offers an extensive array of luxury products, catering to discerning clientele worldwide. The product assortment encompasses a comprehensive range of categories, spanning fashion, accessories, beauty, homeware, and more.
The brand boasts an impressive roster of designer and luxury brands, including iconic names such as Gucci, Prada, Saint Laurent, and Dior. Saks Global’s commitment to exclusivity extends to seasonal and limited-edition collections, ensuring that shoppers can access the latest and most coveted items from the world’s leading fashion houses.
Fashion
- Women’s clothing: Saks Global offers a vast selection of women’s clothing, from daywear and evening gowns to casual wear and athleisure.
- Men’s clothing: The menswear department features a curated collection of suits, shirts, pants, and accessories from top designers.
- Children’s clothing: Saks Global caters to the little ones with a charming range of children’s clothing, including designer pieces and everyday essentials.
Accessories
- Jewelry: Saks Global showcases an exquisite collection of fine jewelry, including diamonds, gemstones, and precious metals.
- Watches: The watch department offers a wide selection of luxury timepieces from renowned brands such as Rolex, Cartier, and Omega.
- Handbags: Saks Global carries a coveted range of handbags from iconic designers, including Hermès, Chanel, and Louis Vuitton.
- Shoes: The footwear department features an extensive selection of shoes for women, men, and children, from heels and sneakers to boots and sandals.
Beauty
- Skincare: Saks Global offers a comprehensive range of skincare products from leading brands, including La Mer, Estée Lauder, and Sisley.
- Makeup: The makeup department features a wide selection of cosmetics, from foundations and concealers to eyeshadows and lipsticks.
- Fragrances: Saks Global carries a curated collection of fragrances from renowned perfumers, including Chanel, Dior, and Tom Ford.
- Haircare: The haircare department offers a variety of products for all hair types, from shampoos and conditioners to styling products.
Homeware, Saks global
- Furniture: Saks Global offers a selection of stylish and sophisticated furniture pieces, including sofas, chairs, and tables.
- Home décor: The home décor department features a range of decorative items, from vases and sculptures to candles and throws.
- Linens: Saks Global carries a luxurious collection of linens, including bedding, towels, and tablecloths.
- Kitchenware: The kitchenware department offers a variety of high-end cookware, bakeware, and tableware.
E-commerce Platform: Saks Global
Saks Global’s e-commerce platform offers a sophisticated and seamless shopping experience. The website boasts an elegant design with high-quality product imagery, immersive video content, and personalized recommendations.
The user interface is intuitive, with clear navigation menus and a user-friendly search function. Customers can easily browse through the vast product assortment, filter by category, brand, or price, and create wish lists for future purchases.
Checkout Process
The checkout process is streamlined and efficient. Customers can choose from multiple payment options, including credit card, PayPal, and Apple Pay. Saks Global also offers a variety of shipping options, including standard, expedited, and overnight delivery.
Integration of Online and Offline Channels
Saks Global seamlessly integrates its online and offline channels. Customers can reserve items online for in-store pickup, access personalized styling services virtually or in-person, and track their orders in real-time.
The brand’s loyalty program, SaksFirst, provides additional benefits for both online and offline purchases. Members earn points on every purchase, which can be redeemed for exclusive rewards and discounts.
Saks Global, renowned for its impeccable standards, would never compromise on the well-being of its customers. Like the recent incident of a Delta flight diverted due to spoiled food , Saks Global values the safety and satisfaction of its clientele above all else.
Our unwavering commitment to excellence ensures that every Saks Global experience is an embodiment of luxury and comfort.
